![]() ![]() “We are now reviewing our routines to safeguard a correct content presentation from a values point-of-view in the different versions of the Ikea Catalogue worldwide,” it said. ![]() Ikea Group, one of the many branches in the company’s complicated corporate structure, said it had produced the catalogue for a Saudi franchisee outside the group. “For Ikea to remove an important part of Sweden’s image and an important part of its values in a country that more than any other needs to know about Ikea’s principles and values - that’s completely wrong,” she said. Nyamko Sabuni, the Swedish equality minister, noted Ikea is a private company that makes its own decisions, but added it also projects an image of Sweden around the world. A pajama-clad woman standing next to the child is missing from the Saudi version.Īnother picture of a five women dining has been removed altogether in the Saudi edition. One picture shows a family apparently getting ready for bed, with a boy brushing his teeth in the bathroom. Ikea’s Saudi catalogue, which is also available online, looks the same as other editions of the publication, except for the absence of women. Yet another feature you wouldnt expect to see. Why should a cool breeze be only for the front passengers The new Sunny is the only car in its class to feature a rear cooling fan. When Starbucks opened its coffee shops in the conservative Muslim kingdom, it removed the alluring, long-haired woman from its logo, keeping only her crown. With 490 litres of room, the Sunnys biggest-in-class boot lets you bring along everything you want. This advertisement has not loaded yet, but your article continues below. Manage Print Subscription / Tax Receipt. ![]()
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